MedAll Case Study: Pioneering Sentiment Analysis in Oncology

MedAll's advanced analytics were used to uncover deep insights in oncology care.

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Global, Measurable Insights: Fast.

The results of the sentiment analysis initiative were compelling:

4.3kHCPs Surveyed
10 daysTime to Results
50+Countries

Utilizing MedAll's desktop platform and app can uncover deep insights from HCPs.

Advanced Analytics at Scale

At MedAll, we leverage our cutting-edge sentiment analysis technology to harness the collective insights from hundreds of thousands of healthcare professionals (HCPs). Our unique ability to quickly and accurately gather targeted insights transforms the landscape of medical education and practice management.

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Objectives:
Precision in Perception

Our goal was to utilize sentiment analysis to uncover the nuanced perceptions and needs of HCPs regarding first-line immunotherapy treatments for metastatic melanoma. This targeted approach allows us to deliver highly relevant content and interventions, addressing gaps in knowledge and practice effectively.

MedAll Technology in Action:
Real-time Insights

Utilizing advanced engagement technology, our platform processed sentiments from diverse HCP interactions across multiple touch points. This capability enabled MedAll to:Measure the impact of ongoing educational programs.
Tailor content dynamically based on real-time feedback.

Identify

Identify critical HCP needs and misconceptions

Measure

Measure the impact of planned interventions on sentiment and performance

Tailor

Tailor content dynamically based on real-time analysis

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Outcomes: Strategic Insights

The sentiment analysis revealed important gaps in key areas:

Utilizing Biomarkers

Identifying practice gaps among healthcare professionals in the utilization of biomarkers

Clinical Trial Data

Revealing inconsistencies in adoption of new medical research

Adverse Event Management

Highlighting a need for comprehensive educational programs

Patient Selection

Opportunity to improve use of guidelines, as well as evaluation of treatment protocols

Make Decisions with Data

Partner with us to discover how MedAll’s sentiment analysis can provide unparalleled insights into HCP needs, patient care trends, and much more. Join us in shaping the future of healthcare with data-driven decision-making.